Q4 2026

Engagement & pricing

What it costs, and what you'd be getting for it.

This is the first time we've put numbers to any of it. Everything is here — the floor, the ceiling, the tier we'd pick and the reason, and the prices of the pieces you can hand back to us if your team runs out of road. Nothing is held back for a negotiation, because the analysis was written to tell you what not to buy and it would be odd to change character at the invoice.

Prepared for: Dan & Tom Laxton
Sprint: 1 Oct – 31 Dec 2026
September: Unbilled, work starts
Term: 90-day commitment

You own the bib. The next 90 days are about owning the argument underneath it.

How this works

We're the brain. Your team does the doing.

On every workstream Searchflex owns the thinking — the audit, the roadmap, the briefs, the measurement. Bibado executes. That isn't a way of charging you less for less; it's the arrangement that suits a brand with an in-house team, a 250,000-person list and 300–500 micro-influencers already in hand. You have the distribution. What you don't have is someone whose whole job is deciding where to point it.

Where your bandwidth runs out, hand a piece back. Every workstream has an execution add-on priced below. They're additive, never a substitute for the strategy, and they are the flexible part — turn one on for a month and off again. The tier is the part you commit to, and that commitment is the 90 days. Not a 12-month signature.

The five workstreams

What each one is, and who does which half.

Pink is us. Grey is you.

AI Search / GEO

The centre of gravity.

Searchflex

Prompt and intent tracking, category and product level
Competitor and citation analysis
Entity and authority strategy
Monthly measurement and reporting

Bibado

Publishing and on-site implementation
Product and margin priorities

Technical SEO

An audit, and a sprint only if the audit says one is needed.

Searchflex

AI-readiness audit and prioritised roadmap
Specifications your developers can build from
QA on what ships
Quarterly re-audit

Bibado

Developer implementation

Content Strategy

Making the expertise you already have retrievable.

Searchflex

Keep / kill / consolidate audit across your 475 existing posts
AI consolidation prompts, tested and handed over for your team to run
Gap roadmap, briefs and structuring guidance
Answer-extraction standards

Bibado

Writing and publishing
Expert sign-off

Authority & Citation Building

Reddit, Mumsnet, and the dietitian and OT blogs. Consultancy — we shape it, you run it.

Searchflex

Shaping the monthly survey — question design against your 250,000-subscriber list, built so the answers are publishable rather than just interesting
Analysing what comes back, and turning it into the study, the statistic and the content angle worth putting out
Subreddit research and rules of engagement — which subreddits matter, and how your 300–500 micro-influencers participate with proper disclosure without getting the brand banned
Designing the HARO play — which senior names to put forward, which UK regional titles syndicate, and how one expert comment becomes roughly 50 links

Bibado

Building and sending the survey
Running HARO day to day — the five-minute daily task is yours
All outreach and relationships
The influencer network
Publishing the studies

CRO & Landing Pages

The pages search lands on. Not the checkout.

Searchflex

A read of the pages Google actually sends people to
Whether the page answers what was searched for, or just ranks for it
A prioritised list of changes to test, biggest revenue first
Hotjar set up and read, with interactive mockups your developers can build from

Bibado

Building and shipping the tests
Design and merchandising decisions

Choose your depth

Readable, then cited, then chosen.

Three tiers, each containing the one below it. All prices monthly and ex VAT — Searchflex is UK VAT-registered, and the inclusive figure shows on every total.

Execution, if you want it

Hand a workstream back, by the month.

Execution is on top of the package, never instead of it — and only for workstreams your tier already includes. Anything greyed out below isn't in the tier you've picked.

Weekly calls instead of bi-weekly Bi-weekly is standard and included at every tier. +£200/mo

The sprint · 1 Oct – 31 Dec

£4,500

£5,400 inc VAT · 90 days

Monthly

£1,500

£1,800 inc VAT

Floor is Foundations with nothing added: £1,000/mo, £3,000 for the sprint. Ceiling is Category with execution on all five: £5,000/mo, £15,000. Everything in between is on this page. The tier is a 90-day commitment — all three months, not monthly rolling. Execution add-ons are monthly, on or off as your team's capacity moves.

What it's worth

The arithmetic, restated now there's a price on it.

The analysis told you that recovering the whole non-brand click-through gap is worth something like £50,000 a year against organic revenue of £169,000. Real, worth having, and on its own not a reason to hire anybody. That doesn't change because there's an invoice attached to it now.

So here is the honest shape. Authority is £4,500 across the sprint — £18,000 if it ran a year — and your side of it, developer time, a writer and someone owning outreach, is comparable. Against a £50,000 ceiling that is a thin case, and if click-through recovery were the whole plan we would tell you to take Foundations, ship the technical fixes, and stop there.

It isn't the whole plan. The bigger number comes from three places, in order of size. Territory you don't occupy at all — the wider question universe, rather than the 1.75m impressions you already hold. Basket size, because the range is a developmental sequence and currently sells like a catalogue. And repeat purchase across that sequence, as a child moves through it.

We can't model any of the three from here and we won't pretend otherwise — a plan resting on a number we invented is exactly the plan that produced "rankings moved, sales didn't". What we can do is measure them. Cross-category purchase rate, products per order, first-to-second purchase rate, time between developmental purchases, single- versus multi-category order value, and twelve-month value by first product bought: six numbers GA4 cannot give us and your Shopify order data can. That is the first thing we would ask for in October, because it is the difference between measuring whether AI mentions you and measuring whether any of this made you money.

How you'd know it worked

Three measures, in the order that decides whether to continue.

Deliberately inverted from how this usually gets presented. Revenue first, because it is the one that answers the question you asked us. AI presence last, because it is a leading indicator and not the objective — the same order as the analysis, and for the same reason.

Revenue from non-brand discovery

The one that answers did it work. Shopify revenue from visitors who arrived on a non-brand search or an AI citation, read across more than one attribution model — because a first session from a problem-led question frequently doesn't buy that day. It comes back through search, email or direct and converts later, and last-click would hand that sale to another channel and call this a failure. Expected behaviour for this kind of discovery, so it gets measured for rather than discovered late. Organic already carries your highest average order value at £38.77 — the constraint has never been what those visitors spend, only how many of them arrive.

Non-brand click-through, against its own curve

Whether you are being chosen, not merely shown. You have 1.75m non-brand impressions a year earning 12,863 clicks — 0.73%, roughly a quarter of curve, while your own branded results run at 0.72× in the same account. That gap is the largest measurable thing on the table and you have already paid for it. We report the ratio to curve rather than the raw rate, so a seasonal swing in impressions can't flatter the number in either direction.

AI presence and citations

The leading indicator, and the first of the three to move. How many of the 150 prompts return Bibado, and how many third-party sources cite you — measured against the baseline re-run in September, not the diagnostic sample in the analysis. That sample found Reddit in 66 of the 76 answers that returned readable sources, which was enough to prove the problem exists. It is not enough to score ourselves against, and we would rather build the real baseline than grade our own homework on the subset that made our point. AI referral revenue is reported alongside it, starting from the £1,561 the analysis already showed you — a number you can watch move, rather than a percentage that hides where it started.

All three are instrumented in the free September, before the sprint starts, so month one is measured against something real. The measurement framework is included at every tier. And the limit we stated in the analysis still stands: about a third of your business is Amazon, none of this can see it, and a win that lands there will look like a miss in our numbers.

The 90 days

Front-loaded, because Black Friday is day 58.

Three months, but not three identical ones. Anything technical has to ship before trading peaks, or it earns nothing this quarter.

Sept · £0

The sprint starts early, and you aren't billed for it

Sign in the week of 21 September and we begin before the agreement does. Not a setup week — real work, unbilled: access and tracking in place, the technical specification started, and the 150-prompt baseline re-run so the sprint has something honest to be measured against. The 90 days still run 1 October to 31 December. You get the ten days in front of them for nothing.

Oct · 1–31

Technical, and the quick wins

The specification your developers build from — the entity block, the orphaned collections, the broken URLs and the template faults the analysis already named. The keep/kill/consolidate pass across the 475 posts, with the consolidation prompts handed over. Survey one designed and handed to your team to send, so November has something to analyse. This is the month with a deadline attached to it.

Nov · 1–30

Authority, through peak

Subreddit rules of engagement and the micro-influencer guidance in your team's hands. The HARO play designed and handed over. Survey one's results analysed and turned into something publishable. Technical fixes from October measured, not just shipped.

Black Friday · 27 Nov · day 58 of 92

Dec · 1–31

Measure, and decide what carries

All three measures re-read against the baseline. Quarterly technical re-audit. A plain read of what moved, what didn't, and what Q1 should be — including the case for stopping.

Included everywhere

In every tier, not priced separately.

A central strategy URL

One live address for the current plan, so nobody is version-hunting in an inbox.

A client portal

Password-protected. Briefs, specs, roadmaps and the measurement history in one place.

The KPI framework

The three measures above, agreed and instrumented before the sprint starts rather than assembled at the end of it.

What would count as failure

Unchanged from the analysis.

This is the answer to "the rankings moved and the sales didn't", and it's the same words you already have. We're not softening it now there's a price attached.

If in 90 days AI presence has moved and revenue hasn't, we'll say so plainly and tell you why we think that happened. One honest limit on that promise: about a third of your business is Amazon and none of this measurement can see it. So we score on Shopify revenue plus the leading indicators we do control — presence on the tracked prompts, non-brand click-through against the position curve, citations earned — and we say now that a win landing on Amazon will look like a miss in our own numbers. Agreeing that is the difference between this and what happened last time.
— from the analysis, bibado.searchflex.com

Next step

Pick a tier, or tell us which one's wrong.

If Authority is the right shape, say so and September starts this week. If you think Foundations is enough for now, that's a reasonable read and we'll take it — we'd just rather you made it knowing Reddit sits outside it.

Bi-weekly calls are standard at every tier and cost nothing. No tier is time-limited, none of these prices expire, and nothing on this page gets cheaper if you decide on Monday rather than Friday.